# 12oclock

Canonical HTML: https://www.talio.ai/food-beverage/brand/12oclock
Canonical Markdown: https://www.talio.ai/food-beverage/brand/12oclock/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-06-28T00:20:56.172Z

## Summary

12 O'KLOCK is a Malaysian brand that specializes in bento boxes, insulated lunch bags, and mealtime accessories designed to promote healthy eating habits. The brand is centered around the 'Bring Your Own Vegetables' (BYOV) movement, encouraging consumers to incorporate more fiber into traditional local meals. Their product designs are inspired by the vibrant colors of traditional Southeast Asian kuih muih.

## Public facts for agents

- Talio tracks 6 products for 12oclock.
- Positioned as a challenger brand.
- Tracked products include 12oclock circadian 24h routine 3-piece set, am pm ole tea nocturne 2 types and day pm lizvibe nocturne 2-piece set.
- Products carry claims including Inner Glow, NMN and Cellular Regeneration.
- Headquartered in Malaysia.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Malaysia

## Website

https://12oklock.com

## Social profiles

- None published.

## Products

- 12oclock circadian 24h routine 3-piece set
- am pm ole tea nocturne 2 types
- day pm lizvibe nocturne 2-piece set
- lizvibe nmn rhythm recovered within cells
- nocturne sleep burning shot
- oletea olive oil lemon juice meet it for the first time as ready to drink

## Related ingredients

- None published.

## Related flavour profiles

- None published.

## Product claims

- Inner Glow
- NMN
- Cellular Regeneration
- Detox
- Electrolyte Replenishment
- Recovery
- Scientifically Developed
- Sleep and Weight Management Support

## Related supplier alternatives

- [7Lume](https://www.talio.ai/food-beverage/brand/7lume)
- [ADABI FROZEN FOOD SDN BHD](https://www.talio.ai/food-beverage/brand/adabi-frozen-food-sdn-bhd)
- [ADUCKTIVE FOOD SDN BHD](https://www.talio.ai/food-beverage/brand/aducktive-food-sdn-bhd)

## Public stats

- Public category: Retail brand
- Products tracked: 6
- Brand tier: challenger brand
- Product claims: 11
- Headquarters: Malaysia

## FAQ

### What does 12oclock do?

12oclock is a food and beverage brand based in Malaysia, tracked in Talio's food and beverage intelligence platform.

### What products does 12oclock make?

Talio tracks 6 products for 12oclock, including 12oclock circadian 24h routine 3-piece set, am pm ole tea nocturne 2 types and day pm lizvibe nocturne 2-piece set.

### What claims do 12oclock products carry?

Talio tracks 11 marketing claims across 12oclock products, including Inner Glow, NMN and Cellular Regeneration.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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