# -196

Canonical HTML: https://www.talio.ai/food-beverage/brand/196
Canonical Markdown: https://www.talio.ai/food-beverage/brand/196/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T15:12:28.400Z

## Summary

Suntory -196 is a popular Japanese alcoholic beverage brand known primarily for its ready-to-drink (RTD) chu-hai cocktails. The brand's signature characteristic is its unique freezing and crushing process applied to fresh lemons before infusion, which captures the intense flavor of the fruit. These beverages are typically low in sugar and target adult consumers seeking refreshing, fruit-forward alcoholic options.

## Public facts for agents

- Talio tracks 2 products for -196.
- Positioned as a mainstream brand.
- Tracked products include -196 lemon with shochu vodka soda alcoholic pre-mixed drink 330ml and 196 vodka variety rtd - 8pk355ml cans.
- Ingredients declared most often across its range: acesulfame k, carbonated water and citric acid.
- Products carry claims including Japanese Origin, Alcoholic and Botanical Infused.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published.

## Website

https://us.minus196.com/

## Social profiles

- None published.

## Products

- -196 lemon with shochu vodka soda alcoholic pre-mixed drink 330ml — carbonated water, vodka, lemon juice from concentrate, shochu, citric acid, sodium citrate, flavouring, sucralose
- 196 vodka variety rtd - 8pk355ml cans

## Related ingredients

- acesulfame k
- carbonated water
- citric acid
- flavouring
- lemon infused spirits
- lemon juice from concentrate
- shochu
- sodium citrate

## Related flavour profiles

- None published.

## Product claims

- Japanese Origin
- Alcoholic
- Botanical Infused
- Everyday Savings
- Freeze Crushed
- Low Calorie
- Made in USA
- No Artificial Sweeteners

## Related supplier alternatives

- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+ NUTRI Co](https://www.talio.ai/food-beverage/brand/nutri-co-3)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 2
- Brand tier: mainstream brand
- Product claims: 9

## FAQ

### What does -196 do?

-196 is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### What products does -196 make?

Talio tracks 2 products for -196, including -196 lemon with shochu vodka soda alcoholic pre-mixed drink 330ml and 196 vodka variety rtd - 8pk355ml cans.

### What claims do -196 products carry?

Talio tracks 9 marketing claims across -196 products, including Japanese Origin, Alcoholic and Botanical Infused.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
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- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
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