# -196

Canonical HTML: https://www.talio.ai/food-beverage/brand/196
Canonical Markdown: https://www.talio.ai/food-beverage/brand/196/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T15:12:28.400Z

## Summary

Suntory -196 is a popular Japanese alcoholic beverage brand known primarily for its ready-to-drink (RTD) chu-hai cocktails. The brand's signature characteristic is its unique freezing and crushing process applied to fresh lemons before infusion, which captures the intense flavor of the fruit. These beverages are typically low in sugar and target adult consumers seeking refreshing, fruit-forward alcoholic options.

## Public facts for agents

- Talio tracks 2 products for -196.
- Positioned as a mainstream brand.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published in the public preview.

## Website

https://us.minus196.com/

## Social profiles

- None published in the public preview.

## Related ingredients

- None published in the public preview.

## Related flavour profiles

- None published in the public preview.

## Related supplier alternatives

- [!MPROV](https://www.talio.ai/food-beverage/brand/mprov)
- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 2
- Brand tier: mainstream brand

## FAQ

### What does -196 do?

-196 is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.