Reviewed profile

food and beverage brand · public preview

air up

Retail brand

Public category
Retail brand
Brand tier
challenger brand
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Report a changeLog in for full recordLast reviewed 28 Mar 2026 · public preview data

Overview

What air up covers.

air up sells reusable water bottles that utilize scent-based technology, branded as Scentaste™, to simulate flavor perception while drinking plain water. The core value proposition is providing a zero-sugar, zero-calorie hydration experience by leveraging the connection between smell and taste. The brand targets consumers looking for healthier alternatives to sugary beverages by offering a range of natural scent pods derived from fruits and herbs.

  • Positioned as a challenger brand.

FAQ

Questions this page answers.

What does air up do?

air up is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Public preview data only · proprietary metrics remain in authenticated Talio.