food and beverage brandUpdated 28 Mar 2026

Amaro Lucano

Retail brand

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Overview

What Amaro Lucano covers.

Amaro Lucano is an Italian herbal liqueur (amaro) produced using a secret recipe involving the blending of over 30 herbs. The brand was founded in 1894 by Cav. Pasquale Vena in Pisticci, Basilicata, and remains a family-owned enterprise spanning four generations. The product line includes the classic Amaro Lucano, specialized versions like Anniversario and Menta, and lower-alcohol options. It is positioned as a traditional digestif appreciated in both neat consumption and mixology settings.

  • Positioned as a mainstream brand.

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Amaro Lucano is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

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