# Assi

Canonical HTML: https://www.talio.ai/food-beverage/brand/assi
Canonical Markdown: https://www.talio.ai/food-beverage/brand/assi/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-04-14T22:05:14.861Z

## Summary

Assi is a flagship brand owned by Rhee Bros. that specializes in a wide range of authentic Korean food products. Established over 35 years ago, the brand focuses on utilizing traditional Korean techniques and high-quality ingredients to cater to consumers seeking authentic culinary staples. It serves as a primary offering within the Rhee Bros. portfolio of Asian food products distributed throughout the United States.

## Public facts for agents

- Talio tracks 6 products for Assi.
- Positioned as a mainstream brand.
- Tracked products include assi avocado oil plus 676 oz, assi brand authentic korean chunjang black bean paste - fermented for rich flavor 500g jar - perfect for jajangmyeon jajangbap and assi red pepper powder 7 oz.
- Ingredients declared most often across its range: sweet potato starch and red pepper.
- Products carry claims including Gluten Free, Non-GMO and Vegan.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published.

## Website

https://www.rheebros.com/brands.html

## Social profiles

- None published.

## Products

- assi avocado oil plus 676 oz
- assi brand authentic korean chunjang black bean paste - fermented for rich flavor 500g jar - perfect for jajangmyeon jajangbap
- assi red pepper powder 7 oz — red pepper
- assi spicy sweet rapokki ramen topokki 511 oz
- assi sweet potato noodles 12 oz — sweet potato starch
- assi sweet potato noodles 12 oz food staples pasta noodles vermicelli — sweet potato starch

## Related ingredients

- sweet potato starch
- red pepper

## Related flavour profiles

- None published.

## Product claims

- Gluten Free
- Non-GMO
- Vegan
- All Natural
- Authentic
- Product of South Korea
- Sweet Potato

## Related supplier alternatives

- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+ NUTRI Co](https://www.talio.ai/food-beverage/brand/nutri-co-3)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Distributors

- [Rhee Bros Inc.](https://www.talio.ai/food-beverage/distributor/rhee-bros-inc)

## Public stats

- Public category: Retail brand
- Products tracked: 6
- Brand tier: mainstream brand
- Product claims: 7

## FAQ

### What does Assi do?

Assi is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### What products does Assi make?

Talio tracks 6 products for Assi, including assi avocado oil plus 676 oz, assi brand authentic korean chunjang black bean paste - fermented for rich flavor 500g jar - perfect for jajangmyeon jajangbap and assi red pepper powder 7 oz.

### What claims do Assi products carry?

Talio tracks 7 marketing claims across Assi products, including Gluten Free, Non-GMO and Vegan.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

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- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
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