# Becel

Canonical HTML: https://www.talio.ai/food-beverage/brand/becel
Canonical Markdown: https://www.talio.ai/food-beverage/brand/becel/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-05-26T12:35:25.549Z

## Summary

Becel is a brand of margarine and plant-based spreads marketed as a heart-healthy alternative to butter. The brand focuses on products containing heart-healthy fats, such as omega-3 and omega-6 fatty acids, and is targeted at consumers seeking to manage their cholesterol levels through diet. It is currently owned by Upfield.

## Public facts for agents

- Talio tracks 6 products for Becel.
- Positioned as a mainstream brand.
- Tracked products include becel, becel gold and becel omega 3 vegetable oil 500ml.
- Ingredients declared most often across its range: linseed oil, rapeseed oil and sunflower oil.
- Products carry claims including Lowers Cholesterol, Cardiovascular System Support and Contains Added Vitamins.
- Headquartered in Netherlands.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Netherlands

## Website

https://becel.ca

## Social profiles

- None published.

## Products

- becel
- becel gold
- becel omega 3 vegetable oil 500ml — sunflower oil, rapeseed oil, linseed oil, vitamin e
- becel original 600g — rapeseed oil, water, sunflower oil, linseed oil, salt, emulsifier, natural aroma, vitamin a
- becel proactiv cholesterol-lowering drink 06l — skimmed milk, water, sugar, plant sterol esters, antioxidant e306, lactic acid culture, vitamin b1 b6 and d
- becel proactiv light

## Related ingredients

- linseed oil
- rapeseed oil
- sunflower oil
- water
- antioxidant e306
- emulsifier
- lactic acid culture
- natural aroma

## Related flavour profiles

- None published.

## Product claims

- Lowers Cholesterol
- Cardiovascular System Support
- Contains Added Vitamins
- Contains Omega-3
- Contains Plant Sterols
- High in Omega-3
- High in Unsaturated Fat
- Natural Ingredients

## Related supplier alternatives

- [3 Horses](https://www.talio.ai/food-beverage/brand/3-horses)
- [8 Hour Sleepwell](https://www.talio.ai/food-beverage/brand/8-hour-sleepwell)
- [AA Drink](https://www.talio.ai/food-beverage/brand/aa-drink)

## Public stats

- Public category: Retail brand
- Products tracked: 6
- Brand tier: mainstream brand
- Product claims: 11
- Headquarters: Netherlands

## FAQ

### What does Becel do?

Becel is a food and beverage brand based in Netherlands, tracked in Talio's food and beverage intelligence platform.

### What products does Becel make?

Talio tracks 6 products for Becel, including becel, becel gold and becel omega 3 vegetable oil 500ml.

### What claims do Becel products carry?

Talio tracks 11 marketing claims across Becel products, including Lowers Cholesterol, Cardiovascular System Support and Contains Added Vitamins.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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