# BILLA

Canonical HTML: https://www.talio.ai/food-beverage/brand/billa
Canonical Markdown: https://www.talio.ai/food-beverage/brand/billa/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-06-19T13:20:24.758Z

## Summary

BILLA is a supermarket chain operating primarily in Central and Eastern Europe, offering a wide range of groceries, fresh produce, and household goods. It is a subsidiary of the REWE Group and focuses on providing accessible retail options for everyday consumer needs. The brand maintains a significant presence in countries such as Austria, where it was founded.

## Public facts for agents

- Talio tracks 78 products for BILLA.
- Positioned as a private-label brand.
- Tracked products include baguette roll egg and herbs, billa basil and billa berry mix 300g.
- Ingredients declared most often across its range: water, salt and rapeseed oil.
- Products carry claims including Gluten Free, Vegetarian and Vegan.
- Headquartered in Austria.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Austria

## Website

https://billa.at

## Social profiles

- None published.

## Products

- baguette roll egg and herbs — wheat flour, water, sunflower seed, flaxseed, rye meal, toasted rye malt flour, yeast, sesame
- billa basil
- billa berry mix 300g — red currant, black currant, blackberry, blueberry, raspberry
- billa blueberries 300g — cultivated blueberry
- billa chestnut puree 250g — chestnut, sugar
- billa chives 50g box

## Related ingredients

- water
- salt
- rapeseed oil
- sugar
- yeast
- sunflower oil
- wheat bran
- wheat flour

## Related flavour profiles

- None published.

## Product claims

- Gluten Free
- Vegetarian
- Vegan
- Lactose Free
- High in Protein
- High Protein Content
- Hand Picked
- Freshly Harvested

## Related supplier alternatives

- [11er Nahrungsmittel GmbH](https://www.talio.ai/food-beverage/brand/11er-nahrungsmittel-gmbh)
- [ADAMAH](https://www.talio.ai/food-beverage/brand/adamah)
- [ADrinks GmbH](https://www.talio.ai/food-beverage/brand/adrinks-gmbh)

## Public stats

- Public category: Retail brand
- Products tracked: 78
- Brand tier: private-label brand
- Product claims: 66
- Headquarters: Austria

## FAQ

### What does BILLA do?

BILLA is a food and beverage brand based in Austria, tracked in Talio's food and beverage intelligence platform.

### What products does BILLA make?

Talio tracks 78 products for BILLA, including baguette roll egg and herbs, billa basil and billa berry mix 300g.

### What claims do BILLA products carry?

Talio tracks 66 marketing claims across BILLA products, including Gluten Free, Vegetarian and Vegan.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.