Reviewed profile

food and beverage brand · public preview

Bird's

Retail brand

Public category
Retail brand
Brand tier
mainstream brand
Headquarters
United Kingdom
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Report a changeLog in for full recordLast reviewed 22 May 2026 · public preview data

Overview

What Bird's covers.

Bird's is a British food brand best known for its original custard powder, which was invented in 1837. The company offers a range of dessert-related products, including trifle kits, Dream Topping, and semolina, catering to home cooks seeking traditional baking and dessert ingredients. The brand is currently owned and operated by Premier Foods.

  • Positioned as a mainstream brand.
  • Headquartered in United Kingdom.

FAQ

Questions this page answers.

What does Bird's do?

Bird's is a food and beverage brand based in United Kingdom, tracked in Talio's food and beverage intelligence platform.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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