# Bisquick

Canonical HTML: https://www.talio.ai/food-beverage/brand/bisquick
Canonical Markdown: https://www.talio.ai/food-beverage/brand/bisquick/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-04-17T12:23:32.033Z

## Summary

Bisquick is a pre-mixed baking product consisting of flour, shortening, salt, and baking powder, designed to simplify the preparation of pancakes, biscuits, and various other baked goods. Owned by General Mills under the Betty Crocker brand, it is marketed as a versatile pantry staple for home cooks seeking convenient meal and dessert solutions. The product has been a fixture in American kitchens since its introduction in the early 1930s.

## Public facts for agents

- Talio tracks 2 products for Bisquick.
- Positioned as a mainstream brand.
- Tracked products include betty crocker bisquick gluten free pancake baking mix 16 oz and crocker bisquick pancake and baking mix original makes about 60 pancakes 40 oz.
- Ingredients declared most often across its range: baking soda, modified potato starch and monocalcium phosphate.
- Products carry claims including Gluten Free, No Artificial Colors and No Artificial Colors or Flavors.
- Headquartered in United States.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

United States

## Website

https://bettycrocker.com

## Social profiles

- TikTok (@bettycrocker): https://www.tiktok.com/@bettycrocker

## Products

- betty crocker bisquick gluten free pancake baking mix 16 oz — rice flour, sugar, baking soda, sodium aluminum phosphate, monocalcium phosphate, modified potato starch, salt, xanthan gum
- crocker bisquick pancake and baking mix original makes about 60 pancakes 40 oz — water

## Related ingredients

- baking soda
- modified potato starch
- monocalcium phosphate
- rice flour
- salt
- sodium aluminum phosphate
- sugar
- water

## Related flavour profiles

- None published.

## Product claims

- Gluten Free
- No Artificial Colors
- No Artificial Colors or Flavors
- No Preservatives
- Original

## Related supplier alternatives

- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)
- [1 in 6 Snacks](https://www.talio.ai/food-beverage/brand/1-in-6-snacks)
- [100 Cal Snacks](https://www.talio.ai/food-beverage/brand/100-cal-snacks)

## Public stats

- Public category: Retail brand
- Products tracked: 2
- Brand tier: mainstream brand
- Product claims: 5
- Headquarters: United States

## FAQ

### What does Bisquick do?

Bisquick is a food and beverage brand based in United States, tracked in Talio's food and beverage intelligence platform.

### What products does Bisquick make?

Talio tracks 2 products for Bisquick, including betty crocker bisquick gluten free pancake baking mix 16 oz and crocker bisquick pancake and baking mix original makes about 60 pancakes 40 oz.

### What claims do Bisquick products carry?

Talio tracks 5 marketing claims across Bisquick products, including Gluten Free, No Artificial Colors and No Artificial Colors or Flavors.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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