# Colin the Caterpillar

Canonical HTML: https://www.talio.ai/food-beverage/brand/colin-the-caterpillar
Canonical Markdown: https://www.talio.ai/food-beverage/brand/colin-the-caterpillar/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-07-31T15:11:30.708Z

## Summary

Colin the Caterpillar is a popular brand of chocolate-coated sponge roll cakes produced by British retailer Marks & Spencer. First introduced in 1990, the product features a milk chocolate-covered rolled sponge cake filled with chocolate buttercream, typically decorated with sugar paste flowers and a distinct smiling chocolate face. It is widely recognized as a staple British celebratory birthday cake targeted at families and general consumers.

## Public facts for agents

- Talio tracks 3 products for Colin the Caterpillar.
- Positioned as a private-label brand.
- Headquartered in United Kingdom.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

United Kingdom

## Website

Not published.

## Social profiles

- None published.

## Related ingredients

- None published.

## Related flavour profiles

- None published.

## Related supplier alternatives

- [100 PIPERS](https://www.talio.ai/food-beverage/brand/100-pipers)
- [10X Athletic](https://www.talio.ai/food-beverage/brand/10x-athletic)
- [15gram](https://www.talio.ai/food-beverage/brand/15gram)

## Public stats

- Public category: Retail brand
- Products tracked: 3
- Brand tier: private-label brand
- Headquarters: United Kingdom

## FAQ

### What does Colin the Caterpillar do?

Colin the Caterpillar is a food and beverage brand based in United Kingdom, tracked in Talio's food and beverage intelligence platform.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.