# Color WOW

Canonical HTML: https://www.talio.ai/food-beverage/brand/color-wow
Canonical Markdown: https://www.talio.ai/food-beverage/brand/color-wow/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-04-12T22:13:56.224Z

## Summary

Color WOW is a professional hair care brand that specializes in high-performance styling, treatment, and maintenance products designed to address specific hair concerns such as frizz, thinning, and color maintenance. The company targets consumers seeking salon-quality results at home, offering a range of solutions that include root cover-up powders and advanced humidity-blocking sprays. Founded by industry veteran Gail Federici, the brand focuses on problem-solving formulations for diverse hair types and textures.

## Public facts for agents

- Talio tracks 11 products for Color WOW.
- Positioned as a mainstream brand.
- Tracked products include color wow 1 minute transformation styling cream, color wow color security shampoo 84 fl oz and color wow dream coat supernatural sealant.
- Ingredients declared most often across its range: water, phenoxyethanol and propanediol.
- Products carry claims including Heat Damage Protection, Sulfate Free and Adds Volume.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published.

## Website

https://colorwowhair.com/

## Social profiles

- None published.

## Products

- color wow 1 minute transformation styling cream
- color wow color security shampoo 84 fl oz
- color wow dream coat supernatural sealant
- color wow extra strength dream coat — water, dipropylene glycol, polysilicone-29, silicone quaternium-18, glycerin, trideceth-6, chamomilla recutita matricaria flower extract, calendula officinali flower extract
- color wow flo-etry vital natural curly hair serum — water, behentrimonium methosulfate, cetearyl alcohol, coconut oil, glycerin, jojoba seed oil, hydrolyzed rice protein, dipropylene glycol
- color wow money mist — water, butylene glycol, behentrimonium chloride, cetyl alcohol, hydrolyzed rice protein, amaranthus caudatus seed extract, propanediol, stearamidopropyl dimethylamine

## Related ingredients

- water
- phenoxyethanol
- propanediol
- caprylyl glycol
- dipropylene glycol
- disodium edta
- glycerin
- peg-40 hydrogenated castor oil

## Related flavour profiles

- None published.

## Product claims

- Heat Damage Protection
- Sulfate Free
- Adds Volume
- Alcohol Free
- Anti Frizz
- Fragrance Free
- Frizz Control
- Gluten Free

## Related supplier alternatives

- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+ NUTRI Co](https://www.talio.ai/food-beverage/brand/nutri-co-3)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 11
- Brand tier: mainstream brand
- Product claims: 55

## FAQ

### What does Color WOW do?

Color WOW is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### What products does Color WOW make?

Talio tracks 11 products for Color WOW, including color wow 1 minute transformation styling cream, color wow color security shampoo 84 fl oz and color wow dream coat supernatural sealant.

### What claims do Color WOW products carry?

Talio tracks 55 marketing claims across Color WOW products, including Heat Damage Protection, Sulfate Free and Adds Volume.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

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