Reviewed profile

food and beverage brand · public preview

Counter Culture Coffee

Retail brand

Public category
Retail brand
Brand tier
challenger brand
Report a changeLog in for full recordLast reviewed 28 Mar 2026 · public preview data

Overview

What Counter Culture Coffee covers.

Counter Culture Coffee is a specialty coffee roaster based in Durham, North Carolina, that focuses on sourcing high-quality, sustainable green coffee from around the world. The company emphasizes transparency and education, offering detailed information about the farms and processing methods for their offerings. They primarily serve wholesale clients, including cafes and restaurants, while also offering direct-to-consumer sales online and through their training centers. Their positioning centers on quality, sustainability, and fostering relationships within the global coffee supply chain.

  • Positioned as a challenger brand.

FAQ

Questions this page answers.

What does Counter Culture Coffee do?

Counter Culture Coffee is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Public preview data only · proprietary metrics remain in authenticated Talio.