# Drift

Canonical HTML: https://www.talio.ai/food-beverage/brand/drift
Canonical Markdown: https://www.talio.ai/food-beverage/brand/drift/markdown
Public category: brand
Internal classification: brand
Indexable: no
Last updated: 2026-03-28T15:39:52.261Z

## Summary

Drift specializes in premium, long-lasting automotive air fresheners, utilizing natural materials such as wood, stone, and metal for their scent diffusers. The brand emphasizes high-quality fragrances, offering a rotating scent of the month and subscription options for recurring delivery. Their products are positioned as a sustainable, vegan, and cruelty-free alternative to conventional car air fresheners, targeting consumers seeking durable and aesthetically pleasing in-car scent solutions.

## Public facts for agents

- Positioned as a mainstream brand.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published in the public preview.

## Website

https://drift.co/

## Social profiles

- None published in the public preview.

## Related ingredients

- None published in the public preview.

## Related flavour profiles

- None published in the public preview.

## Related supplier alternatives

- [!MPROV](https://www.talio.ai/food-beverage/brand/mprov)
- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Brand tier: mainstream brand

## FAQ

### What does Drift do?

Drift is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.