# Eat the Change

Canonical HTML: https://www.talio.ai/food-beverage/brand/eat-the-change
Canonical Markdown: https://www.talio.ai/food-beverage/brand/eat-the-change/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-06-21T10:02:30.536Z

## Summary

Eat the Change is a mission-driven food and beverage company that produces Just Ice Tea, a line of organic, Fair Trade certified bottled and canned teas. Co-founded by Seth Goldman and Spike Mendelsohn, the brand focuses on using real, sustainably sourced ingredients to offer healthier, lower-sugar beverage alternatives. The company positions itself as a successor to the values and quality of the original Honest Tea brand.

## Public facts for agents

- Talio tracks 7 products for Eat the Change.
- Positioned as a challenger brand.
- Tracked products include just ice tea organic berry hibiscus herbal ice tea 16 fl oz, just ice tea organic dragon green ice tea and just ice tea organic half tea half lemonade ice tea.
- Ingredients declared most often across its range: filtered water, citric acid and natural flavor.
- Products carry claims including Fair Trade Certified, Organic and Subtly Sweet.
- Headquartered in United States.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

United States

## Website

https://justicetea.com

## Social profiles

- TikTok (@justicetea_): https://www.tiktok.com/@justicetea_

## Products

- just ice tea organic berry hibiscus herbal ice tea 16 fl oz — filtered water, hibiscus, blackberry leaf, agave syrup, blackberry juice concentrate, natural flavor
- just ice tea organic dragon green ice tea — filtered water, green tea leaf, agave syrup, natural flavor, passion fruit juice concentrate, citric acid
- just ice tea organic half tea half lemonade ice tea — filtered water, fair trade certified organic agave syrup, organic lemon juice concentrate, organic natural flavor, organic citric acid, ascorbic acid, fair trade certified organic black tea
- just ice tea organic honey green ice tea — filtered water, fair trade certified organic agave syrup, natural flavor, organic citric acid, ascorbic acid, fair trade certified organic green tea leaf, fair trade certified organic honey
- just ice tea organic lemon ice tea — filtered water, organic black tea leaf, organic agave syrup, organic lemon juice concentrate, organic natural flavor, citric acid
- just ice tea organic moroccan mint green ice tea 16 fl oz — filtered water, fair trade certified organic green tea leaf, organic peppermint leaf, organic spearmint leaf, fair trade certified organic honey, organic citric acid

## Related ingredients

- filtered water
- citric acid
- natural flavor
- organic citric acid
- organic natural flavor
- agave syrup
- ascorbic acid
- fair trade certified organic agave syrup

## Related flavour profiles

- None published.

## Product claims

- Fair Trade Certified
- Organic
- Subtly Sweet
- USDA Organic
- Caffeine Free
- Natural Flavors

## Related supplier alternatives

- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)
- [1 in 6 Snacks](https://www.talio.ai/food-beverage/brand/1-in-6-snacks)
- [100 Cal Snacks](https://www.talio.ai/food-beverage/brand/100-cal-snacks)

## Public stats

- Public category: Retail brand
- Products tracked: 7
- Brand tier: challenger brand
- Product claims: 6
- Headquarters: United States

## FAQ

### What does Eat the Change do?

Eat the Change is a food and beverage brand based in United States, tracked in Talio's food and beverage intelligence platform.

### What products does Eat the Change make?

Talio tracks 7 products for Eat the Change, including just ice tea organic berry hibiscus herbal ice tea 16 fl oz, just ice tea organic dragon green ice tea and just ice tea organic half tea half lemonade ice tea.

### What claims do Eat the Change products carry?

Talio tracks 6 marketing claims across Eat the Change products, including Fair Trade Certified, Organic and Subtly Sweet.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

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- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
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