# Equate

Canonical HTML: https://www.talio.ai/food-beverage/brand/equate
Canonical Markdown: https://www.talio.ai/food-beverage/brand/equate/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T22:04:14.781Z

## Summary

Equate is Walmart's private-label brand offering a wide range of health and wellness products, including vitamins, supplements, medications, and personal care items. The brand positions itself as a provider of quality, reliable health essentials at affordable prices, often formulated to be comparable to national brands. Its target audience includes budget-conscious consumers seeking everyday wellness solutions for the entire family.

## Public facts for agents

- Talio tracks 8 products for Equate.
- Positioned as a private-label brand.
- Tracked products include 3 pack equate creamy nutrition shake value pack trans fat-free chocolate 12 count, 3 pack equate max protein nutrition shake vanilla flavored 12 pack 11 fl oz and 4 pack equate reduced sugar formula nutritional shakes caramel 8 fl oz 6 count.
- Ingredients declared most often across its range: natural and artificial flavor, potassium citrate and salt.
- Products carry claims including High in Protein, Reduced Sugar and Lactose Free.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published.

## Website

https://equateco.com/

## Social profiles

- None published.

## Products

- 3 pack equate creamy nutrition shake value pack trans fat-free chocolate 12 count — water, milk protein, soy protein isolate, fructose, canola oil, fructooligosaccharide, cocoa powder, corn oil
- 3 pack equate max protein nutrition shake vanilla flavored 12 pack 11 fl oz
- 4 pack equate reduced sugar formula nutritional shakes caramel 8 fl oz 6 count
- 4 pack equate reduced sugar formula nutritional shakes chocolate 8 fl oz 6 count
- equate high performance protein shake chocolate 44 oz 4 ct — water, milk protein concentrate, milk protein isolate, cocoa, high oleic sunflower oil, natural and artificial flavor, potassium citrate, sodium phosphate
- equate high performance protein shake vanilla 30g protein 11 fl oz 4 count — water, milk protein concentrate, milk protein isolate, high oleic sunflower oil, natural and artificial flavor, potassium citrate, sodium phosphate, oligofructose enriched inulin

## Related ingredients

- natural and artificial flavor
- potassium citrate
- salt
- sucralose
- water
- acesulfame potassium
- biotin
- calcium caseinate

## Related flavour profiles

- None published.

## Product claims

- High in Protein
- Reduced Sugar
- Lactose Free
- Protein
- 4 Gram Fiber
- Gluten Free
- Source of Fiber
- Fortified with Vitamins and Minerals

## Related supplier alternatives

- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+ NUTRI Co](https://www.talio.ai/food-beverage/brand/nutri-co-3)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 8
- Brand tier: private-label brand
- Product claims: 16

## FAQ

### What does Equate do?

Equate is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### What products does Equate make?

Talio tracks 8 products for Equate, including 3 pack equate creamy nutrition shake value pack trans fat-free chocolate 12 count, 3 pack equate max protein nutrition shake vanilla flavored 12 pack 11 fl oz and 4 pack equate reduced sugar formula nutritional shakes caramel 8 fl oz 6 count.

### What claims do Equate products carry?

Talio tracks 16 marketing claims across Equate products, including High in Protein, Reduced Sugar and Lactose Free.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
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