# FineToday

Canonical HTML: https://www.talio.ai/food-beverage/brand/finetoday
Canonical Markdown: https://www.talio.ai/food-beverage/brand/finetoday/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-04-12T23:15:25.985Z

## Summary

FineToday is a Japanese personal care company that develops and manufactures a range of hair care, skin care, and body care products. Established as a standalone entity following the acquisition of Shiseido's personal care business, the company manages a portfolio of consumer brands aimed at global markets. It emphasizes research and development alongside sustainability initiatives as core components of its corporate operations.

## Public facts for agents

- Talio tracks 15 products for FineToday.
- Positioned as a mainstream brand.
- Tracked products include finetoday fino hair care set shampoo conditioner 550ml 2pcs red treasure hair mask 230g restore dry hair, finetoday fino hair mask - deep moistening smoothing conditioner for dry damaged all hair types - 550ml - japanese salon quality and finetoday fino hair mask treatment - deep moisturization for dry damaged hair - smooth silky shine - 550ml - japanese formula.
- Ingredients declared most often across its range: alkyl c12 14 oxyhydroxypropylarginine hcl, aminopropyl dimethicone and behentrimonium chloride.
- Products carry claims including Deep Repair, Damage Repair and Beauty Serum.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published.

## Website

https://www.finetoday.com/en/

## Social profiles

- None published.

## Products

- finetoday fino hair care set shampoo conditioner 550ml 2pcs red treasure hair mask 230g restore dry hair — water, sorbitol, dimethicone, hydrogenated rapeseed oil alcohol, isopentyldiol, behentrimonium chloride, aminopropyl dimethicone, alkyl c12 14 oxyhydroxypropylarginine hcl
- finetoday fino hair mask - deep moistening smoothing conditioner for dry damaged all hair types - 550ml - japanese salon quality
- finetoday fino hair mask treatment - deep moisturization for dry damaged hair - smooth silky shine - 550ml - japanese formula
- finetoday fino hair oil treatment - 2-pack 70ml x 2 deep penetrating beauty serum for damaged colored hair cosme award winner
- finetoday fino premium touch hair mask 230g - intensive repair shine award-winning formula for damaged colored permed hair — water, sorbitol, dimethicone, hydrogenated rapeseed oil alcohol, isopentyldiol, behentrimonium chloride, aminopropyl dimethicone, alkyl c12 14 oxyhydroxypropylarginine hcl
- finetoday fino premium touch hair oil - japanese intensive repair serum for damaged colored permed hair - 70ml - cosme award winner

## Related ingredients

- alkyl c12 14 oxyhydroxypropylarginine hcl
- aminopropyl dimethicone
- behentrimonium chloride
- bg
- bht
- cetanol
- di lauroyl glutamate
- dimethicone

## Related flavour profiles

- None published.

## Product claims

- Deep Repair
- Damage Repair
- Beauty Serum
- Hair Repair
- Volumizing and Repair
- For Damaged Hair
- Hair Shine And Bounce
- Large Capacity

## Related supplier alternatives

- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+ NUTRI Co](https://www.talio.ai/food-beverage/brand/nutri-co-3)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 15
- Brand tier: mainstream brand
- Product claims: 28

## FAQ

### What does FineToday do?

FineToday is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### What products does FineToday make?

Talio tracks 15 products for FineToday, including finetoday fino hair care set shampoo conditioner 550ml 2pcs red treasure hair mask 230g restore dry hair, finetoday fino hair mask - deep moistening smoothing conditioner for dry damaged all hair types - 550ml - japanese salon quality and finetoday fino hair mask treatment - deep moisturization for dry damaged hair - smooth silky shine - 550ml - japanese formula.

### What claims do FineToday products carry?

Talio tracks 28 marketing claims across FineToday products, including Deep Repair, Damage Repair and Beauty Serum.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

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- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
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