# fino

Canonical HTML: https://www.talio.ai/food-beverage/brand/fino
Canonical Markdown: https://www.talio.ai/food-beverage/brand/fino/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-04-13T10:47:19.283Z

## Summary

Fino is a Japanese hair care brand owned by Shiseido, primarily recognized for its intensive hair treatment masks formulated with moisturizing ingredients. The brand focuses on providing salon-quality hair repair solutions for consumers dealing with damaged or dry hair. Fino also engages in social initiatives, such as supporting medical wig programs and hair donation efforts.

## Public facts for agents

- Talio tracks 33 products for fino.
- Positioned as a mainstream brand.
- Tracked products include fino deep repair hair mask - japanese hair treatment no-rinse formula 230g x 3 pack, fino deep repair hair mask 230g - japanese treatment red bottle oil set and fino deep repair hair mask 700g - intensive moisturizing treatment with free fino hair oil sample.
- Ingredients declared most often across its range: alkyl c12 14 oxyhydroxypropylarginine hcl, aminopropyl dimethicone and behentrimonium chloride.
- Products carry claims including Deep Repair, Hair Repair and For Damaged Hair.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published.

## Website

https://www.shiseido.co.jp/fino/

## Social profiles

- None published.

## Products

- fino deep repair hair mask - japanese hair treatment no-rinse formula 230g x 3 pack
- fino deep repair hair mask 230g - japanese treatment red bottle oil set — water, sorbitol, dimethicone, hydrogenated rapeseed oil alcohol, isopentyldiol, behentrimonium chloride, aminopropyl dimethicone, alkyl c12 14 oxyhydroxypropylarginine hcl
- fino deep repair hair mask 700g - intensive moisturizing treatment with free fino hair oil sample
- fino hair care set - 2x550ml shampoo conditioner for damaged hair repair cleansing haircare moisturizing smooth gentle nourishing repairing silky
- fino hair care set - intensive repair mask hand cream shampoo conditioner duo - ultimate hair hand care bundle — water, sorbitol, dimethicone, hydrogenated rapeseed oil alcohol, isopentyldiol, behentrimonium chloride, aminopropyl dimethicone, alkyl c12 14 oxyhydroxypropylarginine hcl
- fino hair mask 230g shampoo conditioner 550ml 2 - deeply nourish oil repairing cleanser moisturizing hydrating hydration restorative comfort

## Related ingredients

- alkyl c12 14 oxyhydroxypropylarginine hcl
- aminopropyl dimethicone
- behentrimonium chloride
- bg
- bht
- cetanol
- dimethicone
- ethanol

## Related flavour profiles

- None published.

## Product claims

- Deep Repair
- Hair Repair
- For Damaged Hair
- Beauty Serum
- Moisturizing
- Premium Quality
- Hydrating
- Repair

## Related supplier alternatives

- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+ NUTRI Co](https://www.talio.ai/food-beverage/brand/nutri-co-3)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 33
- Brand tier: mainstream brand
- Product claims: 51

## FAQ

### What does fino do?

fino is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### What products does fino make?

Talio tracks 33 products for fino, including fino deep repair hair mask - japanese hair treatment no-rinse formula 230g x 3 pack, fino deep repair hair mask 230g - japanese treatment red bottle oil set and fino deep repair hair mask 700g - intensive moisturizing treatment with free fino hair oil sample.

### What claims do fino products carry?

Talio tracks 51 marketing claims across fino products, including Deep Repair, Hair Repair and For Damaged Hair.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.