Reviewed profile

food and beverage brand · public preview

Follow Your Heart

Retail brand

Public category
Retail brand
Brand tier
challenger brand
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Report a changeLog in for full recordLast reviewed 28 Mar 2026 · public preview data

Overview

What Follow Your Heart covers.

Follow Your Heart is a brand specializing in vegan food products, most notably known for creating Vegenaise, a dairy-free mayonnaise alternative. The company offers a range of plant-based items including dairy-free cheeses, salad dressings, and dips. Founded in Southern California in the 1970s, the brand positions itself around the belief that food should taste good while promoting positive ethical and environmental choices.

  • Positioned as a challenger brand.

FAQ

Questions this page answers.

What does Follow Your Heart do?

Follow Your Heart is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Public preview data only · proprietary metrics remain in authenticated Talio.