Reviewed profile

food and beverage brand · public preview

Football Special

Retail brand

Public category
Retail brand
Brand tier
challenger brand
Headquarters
Ireland
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Report a changeLog in for full recordLast reviewed 25 May 2026 · public preview data

Overview

What Football Special covers.

Football Special is a soft drink brand produced by the fourth-generation family business McDaid's & Sons. Based in Ramelton, County Donegal, the company specializes in its signature carbonated beverage, which is distributed across Ireland and the United Kingdom. The brand also offers a range of merchandise and has expanded into collaborative products such as sour beer.

  • Positioned as a challenger brand.
  • Headquartered in Ireland.

FAQ

Questions this page answers.

What does Football Special do?

Football Special is a food and beverage brand based in Ireland, tracked in Talio's food and beverage intelligence platform.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Public preview data only · proprietary metrics remain in authenticated Talio.