# Franzia

Canonical HTML: https://www.talio.ai/food-beverage/brand/franzia
Canonical Markdown: https://www.talio.ai/food-beverage/brand/franzia/markdown
Public category: brand
Internal classification: brand
Indexable: no
Last updated: 2026-03-28T19:16:03.211Z

## Summary

Franzia is a major producer of wine, widely recognized for packaging its products primarily in bag-in-box formats, which it promotes as being affordable and environmentally conscious due to the packaging's carbon efficiency. The brand offers a diverse portfolio spanning red, white, pink wines, and wine cocktails. Its positioning emphasizes drinkability, value, and shareability, targeting consumers looking for large volumes of accessible, award-winning wine.

## Public facts for agents

- Positioned as a mainstream brand.
- Headquartered in United States.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

United States

## Website

https://www.franzia.com/

## Social profiles

- None published in the public preview.

## Related ingredients

- None published in the public preview.

## Related flavour profiles

- None published in the public preview.

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## Public stats

- Public category: Retail brand
- Brand tier: mainstream brand
- Headquarters: United States

## FAQ

### What does Franzia do?

Franzia is a food and beverage brand based in United States, tracked in Talio's food and beverage intelligence platform.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.