Reviewed profile

food and beverage brand · public preview

FYTA

Retail brand

Public category
Retail brand
Brand tier
challenger brand
Headquarters
United States
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Report a changeLog in for full recordLast reviewed 29 May 2026 · public preview data

Overview

What FYTA covers.

FYTA is a nutrition brand that offers a plant-based protein powder formulated from upcycled barley and lupin beans. Developed by James Wilks, the brand emphasizes sustainable sourcing and high-performance recovery for athletes and active individuals. Its products are vegan, non-GMO, and free from dairy, soy, and artificial fillers.

  • Positioned as a challenger brand.
  • Headquartered in United States.

FAQ

Questions this page answers.

What does FYTA do?

FYTA is a food and beverage brand based in United States, tracked in Talio's food and beverage intelligence platform.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Public preview data only · proprietary metrics remain in authenticated Talio.