# Goop

Canonical HTML: https://www.talio.ai/food-beverage/brand/goop
Canonical Markdown: https://www.talio.ai/food-beverage/brand/goop/markdown
Public category: brand
Internal classification: brand
Indexable: no
Last updated: 2026-05-18T17:32:30.066Z

## Summary

Goop is a lifestyle and wellness brand that offers a curated selection of dietary supplements, skincare products, apparel, and home goods. Founded by Gwyneth Paltrow, the company focuses on holistic health and modern wellness practices, targeting consumers interested in premium lifestyle products. It operates primarily through an e-commerce platform and maintains a presence in the media and retail sectors.

## Public facts for agents

- Positioned as a challenger brand.
- Headquartered in United States.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

United States

## Website

https://goop.com

## Social profiles

- None published in the public preview.

## Related ingredients

- None published in the public preview.

## Related flavour profiles

- None published in the public preview.

## Related supplier alternatives

- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)
- [+PlusCBD Oil](https://www.talio.ai/food-beverage/brand/pluscbd-oil)
- [+PlusCBD™ Oil](https://www.talio.ai/food-beverage/brand/pluscbd-oil-2)

## Public stats

- Public category: Retail brand
- Brand tier: challenger brand
- Headquarters: United States

## FAQ

### What does Goop do?

Goop is a food and beverage brand based in United States, tracked in Talio's food and beverage intelligence platform.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.