food and beverage brandUpdated 28 Mar 2026

GU

Retail brand

Products tracked
9
Product claims
10
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Overview

What GU covers.

GU Energy Labs develops and sells energy supplements and performance nutrition products primarily for endurance athletes. Their product line includes energy gels, chews, drink mixes, waffles, and capsules designed for fueling, hydration, and recovery during activity. The brand emphasizes a comprehensive nutrition system to help athletes sustain performance across various endurance sports. GU also commits to social and environmental responsibility through its GU Gives program.

  • Talio tracks 9 products for GU.
  • Positioned as a mainstream brand.
  • Tracked products include energy chews gu watermelon flavor 12 bags 24 servings, gu banoffee cheesecake desserts 2x86g and gu chocolate honeycomb desserts 2x865g.
  • Ingredients declared most often across its range: cream, demerara sugar and palm oil.
  • Products carry claims including Dietary Suitable, B Corp Certified and Baking Toppings.

Products

6 of 9 products Talio tracks for GU.

  • energy chews gu watermelon flavor 12 bags 24 servings

  • gu banoffee cheesecake desserts 2x86g

    creamsugarwheat floursoft cheesebananademerara sugarmascarponepalm oil

  • gu chocolate honeycomb desserts 2x865g

    creamsugarmascarponewheat flourglucose-fructose syrupsoft cheesedemerara sugarsweetened condensed milk

  • gu double chocolate brownie dessert 2x79g

    creamsugarcocoa massdark brown sugareggbutteroat flourcocoa butter

  • gu new york cheesecake dessert 2x70g

    soft cheesecreamsugarcalcium carbonatefolic acidironniacinthiamin

  • gu salted caramel cheesecake dessert 2x82g

    creamsoft cheesesugarcalcium carbonatefolic acidironniacinthiamin

Distributors

Talio links this brand to the distributors below. Each link is stated for the territory it applies to.

Most-used ingredients & product claims

Most-used ingredients

creamdemerara sugarpalm oilpotassium sorbaterapeseed oilsaltsugarinvert sugar syrup

Product claims

Dietary SuitableB Corp CertifiedBaking ToppingsCaramelCreamyMade with Real Butter and CreamReal LemonSalted Pistachio

FAQ

Questions this page answers.

What does GU do?

GU is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

What products does GU make?

Talio tracks 9 products for GU, including energy chews gu watermelon flavor 12 bags 24 servings, gu banoffee cheesecake desserts 2x86g and gu chocolate honeycomb desserts 2x865g.

What claims do GU products carry?

Talio tracks 10 marketing claims across GU products, including Dietary Suitable, B Corp Certified and Baking Toppings.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.