# H-E-B

Canonical HTML: https://www.talio.ai/food-beverage/brand/h-e-b
Canonical Markdown: https://www.talio.ai/food-beverage/brand/h-e-b/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T18:33:24.450Z

## Summary

H-E-B is a privately held supermarket chain primarily operating in Texas and northeastern Mexico. The company offers a full range of grocery products, including private-label items, fresh meat, produce, and prepared foods. H-E-B positions itself as a value-oriented retailer focused on customer service and community involvement within its regional markets.

## Public facts for agents

- Talio tracks 7 products for H-E-B.
- Positioned as a private-label brand.
- Tracked products include h-e-b bakery flour tortillas 3 pack 20 count each bag made fresh in-store ideal for tacos and burritos baking snack, h-e-b green mango iced tea 600 ml and h-e-b sugar free soda 12 cans orange burst.
- Ingredients declared most often across its range: acesulfame potassium, aspartame and carbonated water.
- Products carry claims including Zero Calorie, Calorie Free and Made in Texas.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published.

## Website

https://www.heb.com/

## Social profiles

- None published.

## Products

- h-e-b bakery flour tortillas 3 pack 20 count each bag made fresh in-store ideal for tacos and burritos baking snack
- h-e-b green mango iced tea 600 ml
- h-e-b sugar free soda 12 cans orange burst — carbonated water, citric acid, potassium citrate, gum acacia, aspartame, potassium benzoate, acesulfame potassium, natural flavor
- h-e-b zero calorie sweetener blend made with monk fruit extract 2 box bundle with 40 packets in each box
- h-e-b zero calorie sweetener blend monk fruit packets 40 ct 2 boxes — monk fruit
- heb sugar free soda 12 cans diet original cola with lime — carbonated water, caramel color, natural flavor, phosphoric acid, potassium citrate, aspartame, potassium benzoate, acesulfame potassium

## Related ingredients

- acesulfame potassium
- aspartame
- carbonated water
- citric acid
- natural flavor
- potassium benzoate
- potassium citrate
- caffeine

## Related flavour profiles

- None published.

## Product claims

- Zero Calorie
- Calorie Free
- Made in Texas
- Sugar Free
- Caffeine Free
- Gluten Free
- Liquid
- Zero Sugar

## Related supplier alternatives

- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+ NUTRI Co](https://www.talio.ai/food-beverage/brand/nutri-co-3)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 7
- Brand tier: private-label brand
- Product claims: 8

## FAQ

### What does H-E-B do?

H-E-B is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### What products does H-E-B make?

Talio tracks 7 products for H-E-B, including h-e-b bakery flour tortillas 3 pack 20 count each bag made fresh in-store ideal for tacos and burritos baking snack, h-e-b green mango iced tea 600 ml and h-e-b sugar free soda 12 cans orange burst.

### What claims do H-E-B products carry?

Talio tracks 8 marketing claims across H-E-B products, including Zero Calorie, Calorie Free and Made in Texas.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.