# Haku

Canonical HTML: https://www.talio.ai/food-beverage/brand/haku
Canonical Markdown: https://www.talio.ai/food-beverage/brand/haku/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T23:09:10.331Z

## Summary

HAKU is Shiseido's flagship expert brand established in 2005, specializing in high-performance brightening and whitening skincare products. The brand focuses on cutting-edge research, particularly in spot prevention science, to suppress melanin production through daily use. HAKU is primarily targeted toward consumers in Japan and select Asian markets seeking advanced solutions for achieving clear, even-toned skin.

## Public facts for agents

- Talio tracks 1 product for Haku.
- Positioned as a mainstream brand.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published in the public preview.

## Website

https://corp.shiseido.com/en/brands/haku/

## Social profiles

- None published in the public preview.

## Related ingredients

- None published in the public preview.

## Related flavour profiles

- None published in the public preview.

## Related supplier alternatives

- [!MPROV](https://www.talio.ai/food-beverage/brand/mprov)
- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 1
- Brand tier: mainstream brand

## FAQ

### What does Haku do?

Haku is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.