# Hansells

Canonical HTML: https://www.talio.ai/food-beverage/brand/hansells
Canonical Markdown: https://www.talio.ai/food-beverage/brand/hansells/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-05-21T12:45:44.453Z

## Summary

Hansells is a New Zealand-based brand specializing in baking ingredients, including food extracts, essences, vanilla products, and pantry staples. Established for over 75 years, the company provides essential components for home baking and cooking. Its product range is designed for consumers seeking reliable ingredients for traditional and contemporary recipes.

## Public facts for agents

- Talio tracks 2 products for Hansells.
- Positioned as a mainstream brand.
- Tracked products include snack organisation crackers lightly salted 100g and snack organisation sweet chilli cracker 100g.
- Ingredients declared most often across its range: rice, salt and soy.
- Products carry claims including Baked Not Fried, Dietary Suitable and Fat Free.
- Headquartered in New Zealand.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

New Zealand

## Website

https://hansellsbaking.co.nz

## Social profiles

- None published.

## Products

- snack organisation crackers lightly salted 100g — rice, sugar, soy tocopherols, salt, soy, flavour enhancers disodium guanylate disodium inosinate, antioxidant soy tocopherol, soy sauce flavour
- snack organisation sweet chilli cracker 100g — rice, sugar, salt, milk powder, hydrolysed soy protein, tomato powder, garlic powder, yeast extract

## Related ingredients

- rice
- salt
- soy
- soy tocopherols
- sugar
- acidity regulator
- anticaking
- antioxidant

## Related flavour profiles

- None published.

## Product claims

- Baked Not Fried
- Dietary Suitable
- Fat Free
- Gluten Free
- Lightly Salted
- Low Fat

## Related supplier alternatives

- [100% Pure New Zealand Honey](https://www.talio.ai/food-beverage/brand/100-pure-new-zealand-honey)
- [1907 New Zealand](https://www.talio.ai/food-beverage/brand/1907-new-zealand)
- [A2 Milk Company](https://www.talio.ai/food-beverage/brand/a2-milk-company)

## Public stats

- Public category: Retail brand
- Products tracked: 2
- Brand tier: mainstream brand
- Product claims: 6
- Headquarters: New Zealand

## FAQ

### What does Hansells do?

Hansells is a food and beverage brand based in New Zealand, tracked in Talio's food and beverage intelligence platform.

### What products does Hansells make?

Talio tracks 2 products for Hansells, including snack organisation crackers lightly salted 100g and snack organisation sweet chilli cracker 100g.

### What claims do Hansells products carry?

Talio tracks 6 marketing claims across Hansells products, including Baked Not Fried, Dietary Suitable and Fat Free.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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