Reviewed profile

food and beverage brand · public preview

Harolds

Retail brand

Public category
Retail brand
Brand tier
mainstream brand
Report a changeLog in for full recordLast reviewed 28 Mar 2026 · public preview data

Overview

What Harolds covers.

Harold's Chicken Shack is a fast-casual restaurant chain specializing in fried chicken, originating in Chicago, Illinois, in 1950. Founded by African-American entrepreneur Harold Pierce, the brand is known for its distinct Chicago-style preparation of chicken. The company has expanded beyond its Chicago roots and now operates over 45 locations across eight states. The brand targets consumers seeking traditional, established American fried chicken fare.

  • Positioned as a mainstream brand.

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What does Harolds do?

Harolds is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

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