Reviewed profile

food and beverage brand · public preview

HIT THE TEA

Retail brand

Public category
Retail brand
Brand tier
challenger brand
Headquarters
South Korea
Report a changeLog in for full recordLast reviewed 27 Jun 2026 · public preview data

Overview

What HIT THE TEA covers.

HIT THE TEA is a South Korean organic tea brand established in 2017 that specializes in matcha and barley-based beverages. The brand focuses on promoting sustainable dietary habits and modernizing traditional tea culture through its retail stores and product offerings. It targets health-conscious consumers seeking alternatives to high-caffeine beverages.

  • Positioned as a challenger brand.
  • Headquartered in South Korea.

FAQ

Questions this page answers.

What does HIT THE TEA do?

HIT THE TEA is a food and beverage brand based in South Korea, tracked in Talio's food and beverage intelligence platform.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Public preview data only · proprietary metrics remain in authenticated Talio.