Reviewed profile

food and beverage brand · public preview

Homepride

Retail brand

Public category
Retail brand
Brand tier
mainstream brand
Headquarters
United Kingdom
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Report a changeLog in for full recordLast reviewed 11 Jun 2026 · public preview data

Overview

What Homepride covers.

Homepride is a British food brand specializing in pre-sieved flour produced from 100% British wheat. Established in 1964, the brand is widely recognized for its iconic 'Fred the flour grader' mascot and its distinctive resealable packaging. It serves home bakers across the United Kingdom and maintains a heritage centered on quality milling and traditional baking.

  • Positioned as a mainstream brand.
  • Headquartered in United Kingdom.

FAQ

Questions this page answers.

What does Homepride do?

Homepride is a food and beverage brand based in United Kingdom, tracked in Talio's food and beverage intelligence platform.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Public preview data only · proprietary metrics remain in authenticated Talio.