# Huel

Canonical HTML: https://www.talio.ai/food-beverage/brand/huel
Canonical Markdown: https://www.talio.ai/food-beverage/brand/huel/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T19:59:37.149Z

## Summary

Huel is a brand specializing in nutritionally complete food products, primarily sold as powders, ready-to-drink beverages, and bars. The product line is formulated to provide a balanced macronutrient and micronutrient profile, positioning itself as a convenient, sustainable alternative to conventional meals. The brand targets busy professionals, health-conscious consumers, and individuals seeking simplified, portion-controlled nutrition.

## Public facts for agents

- Talio tracks 110 products for Huel.
- Positioned as a challenger brand.
- Tracked products include huel chocolate caramel complete nutrition bar 55g, huel dark chocolate raspberry complete nutrition bar 55g and huel peanut caramel complete nutrition bar 55g.
- Ingredients declared most often across its range: pea protein, ground flaxseed and water.
- Products carry claims including High in Protein, Vegan and Gluten Free.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published.

## Website

https://huel.com/

## Social profiles

- TikTok (@huel): https://www.tiktok.com/@huel — 134,775 followers

## Products

- huel chocolate caramel complete nutrition bar 55g — maltitol, cocoa butter, cocoa mass, sunflower lecithin, natural flavouring, corn fibre, rice protein, sunflower oil
- huel dark chocolate raspberry complete nutrition bar 55g — corn fibre, maltitol, rice protein, sunflower oil, lecithin, beetroot concentrate, natural flavouring, citric acid
- huel peanut caramel complete nutrition bar 55g — corn fibre, maltitol, rice protein, sunflower oil, lecithin, natural flavouring, cocoa butter, cocoa mass
- huel chocolate chip cookie dough complete nutrition bar 55g — sweetener maltitol, cocoa butter, cocoa mass, emulsifier sunflower lecithin, natural flavouring, corn fibre, rice protein, sunflower oil
- huel chocolate fudge brownie complete nutrition bar 55g — corn fibre, maltitol, rice protein, sunflower oil, lecithin, fat-reduced cocoa, natural flavouring, cocoa mass
- huel lite ready-to-drink banana 500ml — water, pea protein, faba bean protein, chicory, corn, ground flaxseed, tapioca, flaxseed oil powder

## Related ingredients

- pea protein
- ground flaxseed
- water
- gellan gum
- tapioca starch
- natural flavouring
- green tea extract
- coconut sugar

## Related flavour profiles

- None published.

## Product claims

- High in Protein
- Vegan
- Gluten Free
- Low Sugar
- Nutritionally Complete
- Plant Based
- Contains Vitamins and Minerals
- Non-GMO

## Related supplier alternatives

- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+ NUTRI Co](https://www.talio.ai/food-beverage/brand/nutri-co-3)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Distributors

- [Duniya Limited](https://www.talio.ai/food-beverage/distributor/duniya-limited)

## Public stats

- Public category: Retail brand
- Products tracked: 110
- Brand tier: challenger brand
- Product claims: 99

## FAQ

### What does Huel do?

Huel is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### What products does Huel make?

Talio tracks 110 products for Huel, including huel chocolate caramel complete nutrition bar 55g, huel dark chocolate raspberry complete nutrition bar 55g and huel peanut caramel complete nutrition bar 55g.

### What claims do Huel products carry?

Talio tracks 99 marketing claims across Huel products, including High in Protein, Vegan and Gluten Free.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.