# Hype

Canonical HTML: https://www.talio.ai/food-beverage/brand/hype
Canonical Markdown: https://www.talio.ai/food-beverage/brand/hype/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T18:58:57.110Z

## Summary

Hype is a functional product company offering a range of beverages and nutrition items, including energy drinks, performance drinks, hydration drinks, protein powders, and protein bars. The brand positions itself as an innovative company driven by passion and creativity, tracing its origins back to a foundation led by a former Formula 1 driver since 2000. Hype targets consumers seeking functional support for their active lifestyles through its diverse product portfolio.

## Public facts for agents

- Talio tracks 1 product for Hype.
- Positioned as a mainstream brand.
- Tracked products include hyped caffeinated energy drinks 6 pack.
- Ingredients declared most often across its range: acesulfame potassium, carbonated filtered water and citric acid.
- Products carry claims including High Caffeine and Sugar Free.
- Headquartered in United Arab Emirates.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

United Arab Emirates

## Website

https://www.hype.com/

## Social profiles

- None published.

## Products

- hyped caffeinated energy drinks 6 pack — carbonated filtered water, citric acid, natural flavors, sodium benzoate, sucralose, potassium sorbate, acesulfame potassium, edta

## Related ingredients

- acesulfame potassium
- carbonated filtered water
- citric acid
- edta
- fdc red 40
- natural flavors
- potassium sorbate
- sodium benzoate

## Related flavour profiles

- None published.

## Product claims

- High Caffeine
- Sugar Free

## Related supplier alternatives

- [1 ATTIMO INFORMA](https://www.talio.ai/food-beverage/brand/1-attimo-informa)
- [3X Energy Drink](https://www.talio.ai/food-beverage/brand/3x-energy-drink)
- [A1PROTEIN](https://www.talio.ai/food-beverage/brand/a1protein)

## Public stats

- Public category: Retail brand
- Products tracked: 1
- Brand tier: mainstream brand
- Product claims: 2
- Headquarters: United Arab Emirates

## FAQ

### What does Hype do?

Hype is a food and beverage brand based in United Arab Emirates, tracked in Talio's food and beverage intelligence platform.

### What products does Hype make?

Talio tracks 1 product for Hype, including hyped caffeinated energy drinks 6 pack.

### What claims do Hype products carry?

Talio tracks 2 marketing claims across Hype products, including High Caffeine and Sugar Free.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.