# I Can't Believe It's Not Butter!

Canonical HTML: https://www.talio.ai/food-beverage/brand/i-can-t-believe-it-s-not-butter
Canonical Markdown: https://www.talio.ai/food-beverage/brand/i-can-t-believe-it-s-not-butter/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-05-05T16:50:49.412Z

## Summary

I Can't Believe It's Not Butter! is a brand of vegetable oil-based margarine spreads and sprays designed as a butter alternative. The products are positioned as a nutrient-dense option, often fortified with vitamins A, D, E, B12, and Omega-3 ALA. The brand is marketed to health-conscious consumers looking for butter-like flavor in cooking, baking, and topping applications.

## Public facts for agents

- Talio tracks 1 product for I Can't Believe It's Not Butter!.
- Positioned as a mainstream brand.
- Tracked products include i cant believe its not butter extra creamy blend 13 oz tub.
- Products carry claims including Contains Vitamins A D E and K, Heart Healthy and Reduced Saturated Fat.
- Headquartered in United States.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

United States

## Website

https://icantbelieveitsnotbutter.com

## Social profiles

- None published.

## Products

- i cant believe its not butter extra creamy blend 13 oz tub

## Related ingredients

- None published.

## Related flavour profiles

- None published.

## Product claims

- Contains Vitamins A D E and K
- Heart Healthy
- Reduced Saturated Fat

## Related supplier alternatives

- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)
- [1 in 6 Snacks](https://www.talio.ai/food-beverage/brand/1-in-6-snacks)
- [100 Cal Snacks](https://www.talio.ai/food-beverage/brand/100-cal-snacks)

## Public stats

- Public category: Retail brand
- Products tracked: 1
- Brand tier: mainstream brand
- Product claims: 3
- Headquarters: United States

## FAQ

### What does I Can't Believe It's Not Butter! do?

I Can't Believe It's Not Butter! is a food and beverage brand based in United States, tracked in Talio's food and beverage intelligence platform.

### What products does I Can't Believe It's Not Butter! make?

Talio tracks 1 product for I Can't Believe It's Not Butter!, including i cant believe its not butter extra creamy blend 13 oz tub.

### What claims do I Can't Believe It's Not Butter! products carry?

Talio tracks 3 marketing claims across I Can't Believe It's Not Butter! products, including Contains Vitamins A D E and K, Heart Healthy and Reduced Saturated Fat.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

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- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.