Reviewed profile

food and beverage brand · public preview

I Want 2 Be

Retail brand

Public category
Retail brand
Brand tier
challenger brand
Headquarters
Germany
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Report a changeLog in for full recordLast reviewed 19 Jun 2026 · public preview data

Overview

What I Want 2 Be covers.

Got2b is a hair styling brand owned by Henkel that offers a wide range of products including gels, sprays, mousses, and styling creams. The brand focuses on individual expression and creative styling, targeting a younger demographic with products designed for hold, volume, and texture. It is known for its co-creation approach and diverse product lines that cater to various hair types and styling needs.

  • Positioned as a challenger brand.
  • Headquartered in Germany.

FAQ

Questions this page answers.

What does I Want 2 Be do?

I Want 2 Be is a food and beverage brand based in Germany, tracked in Talio's food and beverage intelligence platform.

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No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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