# innocent

Canonical HTML: https://www.talio.ai/food-beverage/brand/innocent
Canonical Markdown: https://www.talio.ai/food-beverage/brand/innocent/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T21:33:43.685Z

## Summary

Innocent is a company that produces and sells a range of fruit and vegetable-based drinks, including smoothies, juices, and shots. Established in 1999, the brand positions itself as a B Corp committed to ethical business practices, dedicating 10% of its profits to charitable causes. The company targets consumers interested in convenient, fruit and vegetable-forward beverages while emphasizing sustainability through initiatives like its all-electric factory and the annual Big Knit campaign.

## Public facts for agents

- Talio tracks 18 products for innocent.
- Positioned as a mainstream brand.
- Tracked products include innocent apple and red fruit multi-fruit juice 900ml, innocent drinks and innocent kids juicy water apple and mango 3 x 200ml.
- Ingredients declared most often across its range: apple juice, mashed banana and vitamin b1.
- Products carry claims including No Added Sugar, One of Five a Day and Source of Vitamin C.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published.

## Website

https://www.innocentdrinks.co.uk/home

## Social profiles

- None published.

## Products

- innocent apple and red fruit multi-fruit juice 900ml — pressed apple, crushed strawberry, crushed blackcurrant, pressed white grape, vitamin c zest
- innocent drinks
- innocent kids juicy water apple and mango 3 x 200ml — apple juice, apple juice from concentrate, water, mango puree, natural flavourings, antioxidant ascorbic acid
- innocent kids juicy water apple and strawberry 3 x 200ml — apple juice, apple juice from concentrate, water, strawberry puree, natural flavourings, antioxidant ascorbic acid
- innocent kids juicy water apples and mangoes 200ml — apple juice, apple juice from concentrate, water, mango puree, natural flavouring, antioxidant ascorbic acid
- innocent kids juicy water apples and strawberries 200ml — apple juice, apple juice from concentrate, water, strawberry puree, natural flavouring, antioxidant ascorbic acid

## Related ingredients

- apple juice
- mashed banana
- vitamin b1
- vitamin b2
- vitamin b6
- vitamin c
- vitamin e
- antioxidant ascorbic acid

## Related flavour profiles

- None published.

## Product claims

- No Added Sugar
- One of Five a Day
- Source of Vitamin C
- Vegan
- Contains Added Vitamins
- Dietary Suitable
- Made with Whole Fruit
- Fruit Puree

## Related supplier alternatives

- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+ NUTRI Co](https://www.talio.ai/food-beverage/brand/nutri-co-3)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Distributors

- [Duniya Limited](https://www.talio.ai/food-beverage/distributor/duniya-limited)

## Public stats

- Public category: Retail brand
- Products tracked: 18
- Brand tier: mainstream brand
- Product claims: 25

## FAQ

### What does innocent do?

innocent is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### What products does innocent make?

Talio tracks 18 products for innocent, including innocent apple and red fruit multi-fruit juice 900ml, innocent drinks and innocent kids juicy water apple and mango 3 x 200ml.

### What claims do innocent products carry?

Talio tracks 25 marketing claims across innocent products, including No Added Sugar, One of Five a Day and Source of Vitamin C.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.