food and beverage brandUpdated 28 Mar 2026

Irn-Bru

Retail brand

Products tracked
4
Product claims
15
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Overview

What Irn-Bru covers.

Irn-Bru is a carbonated soft drink produced by A.G. Barr in Scotland, often referred to as Scotland's other national drink. The beverage is known for its unique, difficult-to-describe flavor profile and distinctive bright orange color. It is primarily targeted at consumers within Scotland and the wider UK market, and the brand frequently releases limited-edition variations and merchandise.

  • Talio tracks 4 products for Irn-Bru.
  • Positioned as a mainstream brand.
  • Tracked products include irn bru can imported from scotland 300ml112oz, irn bru diet 500 ml bottle sugar-free fizzy drink and irn bru soft drink 2 litre.
  • Ingredients declared most often across its range: carbonated water, acesulfame k and ammonium ferric citrate.
  • Products carry claims including Original, Low Calorie and Authentic Original Recipe.

Products

4 of 4 products Talio tracks for Irn-Bru.

  • irn bru can imported from scotland 300ml112oz

    sugarcarbonated water

  • irn bru diet 500 ml bottle sugar-free fizzy drink

    carbonated watercitric acidcaffeinequinineacesulfame kaspartamepreservative e211sunset yellow fcf

  • irn bru soft drink 2 litre

    carbonated watersugarcitric acidcaffeineammonium ferric citratequinineaspartameacesulfame k

  • irn-bru original scottish sparkling soda citrus flavored carbonated drink - sparkling flavored soft drink 32 flavor recipe 111 fl oz cans pack of 6

Distributors

Talio links this brand to the distributors below. Each link is stated for the territory it applies to.

Most-used ingredients & product claims

Most-used ingredients

carbonated wateracesulfame kammonium ferric citrateaspartamecaffeinecitric acidponceau 4rquinine

Product claims

OriginalLow CalorieAuthentic Original RecipeBestCaffeinatedCarbonatedDietDietary Suitable

FAQ

Questions this page answers.

What does Irn-Bru do?

Irn-Bru is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

What products does Irn-Bru make?

Talio tracks 4 products for Irn-Bru, including irn bru can imported from scotland 300ml112oz, irn bru diet 500 ml bottle sugar-free fizzy drink and irn bru soft drink 2 litre.

What claims do Irn-Bru products carry?

Talio tracks 15 marketing claims across Irn-Bru products, including Original, Low Calorie and Authentic Original Recipe.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.