Reviewed profile

food and beverage brand · public preview

iwai mars

Retail brand

Public category
Retail brand
Brand tier
mainstream brand
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Report a changeLog in for full recordLast reviewed 28 Mar 2026 · public preview data

Overview

What iwai mars covers.

Iwai is a blended Japanese whisky produced by Mars Whisky at the Mars Komagatake distillery in Nagano, Japan. This non-age statement expression is named after pioneer Kiichiro Iwai and is inspired by American whiskeys while maintaining Japanese finesse. The blend typically consists of 70% corn and 30% unpeated malted barley, aged in ex-bourbon barrels. It is marketed as a versatile whisky suitable for classic Japanese highballs.

  • Positioned as a mainstream brand.

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What does iwai mars do?

iwai mars is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

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