food and beverage brandUpdated 28 Mar 2026

Jinro

Retail brand

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Overview

What Jinro covers.

Jinro is a South Korean beverage company primarily known for producing soju, which it claims is the world's top-selling spirit. The brand offers a wide range of soju products, including traditional varieties like Chamisul and flavored options such as Lemon, Grapefruit, and Plum, typically ranging from 13.0% to 25.0% ABV. Positioned as Korea's number one soju, Jinro targets consumers interested in traditional Korean spirits and contemporary flavored alcoholic beverages.

  • Positioned as a mainstream brand.

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What does Jinro do?

Jinro is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

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Proprietary metrics remain in authenticated Talio.