# Kool-Aid

Canonical HTML: https://www.talio.ai/food-beverage/brand/kool-aid
Canonical Markdown: https://www.talio.ai/food-beverage/brand/kool-aid/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T17:48:43.378Z

## Summary

Kool-Aid is a brand of powdered drink mix, primarily known for its fruit-flavored soft drinks, manufactured by Kraft Heinz. The product line includes both sweetened and unsweetened varieties, available in various formats such as powdered mixes, liquid concentrates, and ready-to-drink pouches like Jammers. The brand targets consumers looking for fun, flavorful, and often brightly colored beverage options, frequently promoted through easy-to-make recipes.

## Public facts for agents

- Talio tracks 57 products for Kool-Aid.
- Positioned as a mainstream brand.
- Tracked products include kool-aid jammers drink 30 pouches for school lunches and on-the-go hydration artificially flavored tropical punch grape and cherry flavors 6 fl oz, 2 pack kool-aid liquid grape artificially flavored soft drink mix 162 fl oz bottle and 3 pack kool-aid green apple unsweetened drink mix 022 oz makes 6 quarts.
- Ingredients declared most often across its range: citric acid, calcium phosphate and natural and artificial flavor.
- Products carry claims including Caffeine Free, High in Vitamin C and No Artificial Dyes.
- Headquartered in United States.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

United States

## Website

https://www.kraftheinz.com/kool-aid

## Social profiles

- None published.

## Products

- kool-aid jammers drink 30 pouches for school lunches and on-the-go hydration artificially flavored tropical punch grape and cherry flavors 6 fl oz — filtered water, high fructose corn syrup, citric acid, ascorbic acid vitamin c, natural and artificial flavor, sucralose sweetener, blue 1, calcium disodium edta
- 2 pack kool-aid liquid grape artificially flavored soft drink mix 162 fl oz bottle — water, malic acid, citric acid, gum arabic, sucralose, natural and artificial flavor, acesulfame potassium, potassium citrate
- 3 pack kool-aid green apple unsweetened drink mix 022 oz makes 6 quarts — artificial flavor
- 6 pack kool-aid liquid cherry artificially flavored soft drink mix 162 fl oz bottle — water, citric acid, gum arabic, potassium citrate, sucralose, artificial flavor, acesulfame potassium, sucrose acetate isobutyrate
- grape artificially flavored soft drink
- kool aid

## Related ingredients

- citric acid
- calcium phosphate
- natural and artificial flavor
- sodium citrate
- red 40
- sugar
- acesulfame potassium
- artificial flavor

## Related flavour profiles

- None published.

## Product claims

- Caffeine Free
- High in Vitamin C
- No Artificial Dyes
- Zero Sugar
- Reduced Sugar
- Electrolytes
- Low Calorie
- Contains Electrolytes

## Related supplier alternatives

- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)
- [1 in 6 Snacks](https://www.talio.ai/food-beverage/brand/1-in-6-snacks)
- [100 Cal Snacks](https://www.talio.ai/food-beverage/brand/100-cal-snacks)

## Public stats

- Public category: Retail brand
- Products tracked: 57
- Brand tier: mainstream brand
- Product claims: 33
- Headquarters: United States

## FAQ

### What does Kool-Aid do?

Kool-Aid is a food and beverage brand based in United States, tracked in Talio's food and beverage intelligence platform.

### What products does Kool-Aid make?

Talio tracks 57 products for Kool-Aid, including kool-aid jammers drink 30 pouches for school lunches and on-the-go hydration artificially flavored tropical punch grape and cherry flavors 6 fl oz, 2 pack kool-aid liquid grape artificially flavored soft drink mix 162 fl oz bottle and 3 pack kool-aid green apple unsweetened drink mix 022 oz makes 6 quarts.

### What claims do Kool-Aid products carry?

Talio tracks 33 marketing claims across Kool-Aid products, including Caffeine Free, High in Vitamin C and No Artificial Dyes.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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