# Kraft NotCo

Canonical HTML: https://www.talio.ai/food-beverage/brand/kraft-notco
Canonical Markdown: https://www.talio.ai/food-beverage/brand/kraft-notco/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T14:33:37.939Z

## Summary

NotCo is a food technology company that utilizes an artificial intelligence platform named 'Giuseppe' to create plant-based versions of conventional food products. Through a partnership with Kraft Heinz, NotCo offers familiar items such as plant-based Mac & Cheese and non-dairy cream cheese. The brand focuses on providing consumers with satisfying, molecularly similar vegan swaps to popular animal-based foods.

## Public facts for agents

- Talio tracks 1 product for Kraft NotCo.
- Positioned as a mainstream brand.
- Tracked products include kraft notco original flavor plant based mac cheese 4 ct pack 205 oz cups.
- Ingredients declared most often across its range: macaroni pasta and original flavor plant-based sauce mix.
- Products carry claims including No Artificial Colors, Not Italian and Original Flavor.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published.

## Website

https://kraftheinz.com

## Social profiles

- None published.

## Products

- kraft notco original flavor plant based mac cheese 4 ct pack 205 oz cups — macaroni pasta, original flavor plant-based sauce mix

## Related ingredients

- macaroni pasta
- original flavor plant-based sauce mix

## Related flavour profiles

- None published.

## Product claims

- No Artificial Colors
- Not Italian
- Original Flavor
- Plant Based
- Vegan

## Related supplier alternatives

- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+ NUTRI Co](https://www.talio.ai/food-beverage/brand/nutri-co-3)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 1
- Brand tier: mainstream brand
- Product claims: 5

## FAQ

### What does Kraft NotCo do?

Kraft NotCo is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### What products does Kraft NotCo make?

Talio tracks 1 product for Kraft NotCo, including kraft notco original flavor plant based mac cheese 4 ct pack 205 oz cups.

### What claims do Kraft NotCo products carry?

Talio tracks 5 marketing claims across Kraft NotCo products, including No Artificial Colors, Not Italian and Original Flavor.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.