# Lance

Canonical HTML: https://www.talio.ai/food-beverage/brand/lance
Canonical Markdown: https://www.talio.ai/food-beverage/brand/lance/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T14:31:23.927Z

## Summary

Lance is an American brand of snack foods, known for its sandwich crackers, cookies, and nuts. Founded in 1913, it is currently a brand under The Campbell's Company (formerly Campbell Soup Company).

## Public facts for agents

- Talio tracks 64 products for Lance.
- Positioned as a mainstream brand.
- Tracked products include lance sandwich crackers variety pack 3 flavors 20 individually wrapped packs 6 sandwiches each, lance sandwich crackers captains wafers variety pack 10 individual packs 6 sandwiches each and baked with whole grain cheddar 42g.
- Ingredients declared most often across its range: salt, sugar and whey.
- Products carry claims including High in Protein, Protein and 3g Per Serving.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published.

## Website

https://www.lance.com/

## Social profiles

- None published.

## Products

- lance sandwich crackers variety pack 3 flavors 20 individually wrapped packs 6 sandwiches each — wheat flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid, roasted peanut, soybean oil
- lance sandwich crackers captains wafers variety pack 10 individual packs 6 sandwiches each — wheat flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid, vegetable oil, sugar
- baked with whole grain cheddar 42g — whole wheat flour, wheat flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid, vegetable oil
- baked with whole grain peanut butter — whole wheat flour, wheat flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid, roasted peanut
- captains wafers cream cheese chives 39g — wheat flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid, vegetable oil, sugar
- captains wafers grilled cheese — wheat flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid, vegetable oils, sugar

## Related ingredients

- salt
- sugar
- whey
- soy lecithin
- folic acid
- niacin
- reduced iron
- riboflavin

## Related flavour profiles

- None published.

## Product claims

- High in Protein
- Protein
- 3g Per Serving
- Contains Real Peanut Butter
- Vegetarian
- 5g Protein
- Kosher
- Contains Real Cream Cheese

## Related supplier alternatives

- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+ NUTRI Co](https://www.talio.ai/food-beverage/brand/nutri-co-3)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Distributors

- [SPI West Port \(Shanghai\) Ltd.](https://www.talio.ai/food-beverage/distributor/spi-west-port-shanghai-ltd)

## Public stats

- Public category: Retail brand
- Products tracked: 64
- Brand tier: mainstream brand
- Product claims: 40

## FAQ

### What does Lance do?

Lance is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### What products does Lance make?

Talio tracks 64 products for Lance, including lance sandwich crackers variety pack 3 flavors 20 individually wrapped packs 6 sandwiches each, lance sandwich crackers captains wafers variety pack 10 individual packs 6 sandwiches each and baked with whole grain cheddar 42g.

### What claims do Lance products carry?

Talio tracks 40 marketing claims across Lance products, including High in Protein, Protein and 3g Per Serving.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.