Reviewed profile

food and beverage brand · public preview

Logan Paul

Retail brand

Public category
Retail brand
Brand tier
challenger brand
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Report a changeLog in for full recordLast reviewed 28 Mar 2026 · public preview data

Overview

What Logan Paul covers.

PRIME is a beverage brand co-founded by Logan Paul and KSI, offering a range of functional drinks including hydration formulas, energy drinks, protein shakes, and rapid rehydration sticks. The brand emphasizes bold flavors designed to refresh, replenish, and refuel consumers across various activities. Its marketing strategy heavily leverages its founders' significant social media presence and partnerships with athletes and creators to target a broad, digitally-engaged audience.

  • Positioned as a challenger brand.

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What does Logan Paul do?

Logan Paul is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

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No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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