# LU

Canonical HTML: https://www.talio.ai/food-beverage/brand/lu
Canonical Markdown: https://www.talio.ai/food-beverage/brand/lu/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-05-22T12:42:17.298Z

## Summary

LU is a global biscuit and snack brand founded in 1850 by the LeFevre-Utile family in France. Now a subsidiary of Mondelēz International, the brand offers a wide range of baked goods including Petit Beurre, Mikado, and Le Petit Ecolier. It maintains a significant international presence, distributing its products to over 100 countries.

## Public facts for agents

- Talio tracks 59 products for LU.
- Positioned as a mainstream brand.
- Tracked products include biscuits cent lu 45g, chocolate biscuits la barquette lulu lu and granola lu chocolate chip cookie bar biscuits.
- Ingredients declared most often across its range: salt, sugar and wheat flour.
- Products carry claims including French Wheat, Made in France and Whole Wheat.
- Headquartered in France.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

France

## Website

https://mondelezinternational.com

## Social profiles

- None published.

## Products

- biscuits cent lu 45g — wheat flour, sugar, fully hydrogenated coconut fat, cocoa paste, low-fat cocoa powder, rapeseed oil, whole milk powder, soy lecithin
- chocolate biscuits la barquette lulu lu — sugar, wheat flour, rapeseed oil, egg, cocoa powder, hazelnut paste, skimmed milk powder, glucose-fructose syrup
- granola lu chocolate chip cookie bar biscuits — sugar, wheat flour, vegetable fat, cocoa paste, cocoa butter, whey powder, skimmed milk powder, rice flour
- granola lu dark chocolate coated shortbread biscuits 195g — wheat flour, sugar, vegetable fats, whole wheat flour, cocoa paste, raw sugar syrup, sodium carbonate, ammonium carbonate
- granola lu milk chocolate coated shortbread biscuits 200g — wheat flour, sugar, vegetable fats, whole wheat flour, cocoa paste, whey powder, skimmed milk powder, raw sugar syrup
- granola lu milk chocolate coated shortbread biscuits 225g — wheat flour, sugar, vegetable fat, whole wheat flour, cocoa paste, whey powder, skimmed milk powder, leavening agent

## Related ingredients

- salt
- sugar
- wheat flour
- skimmed milk powder
- flavoring
- soy lecithin
- cocoa butter
- whey powder

## Related flavour profiles

- None published.

## Product claims

- French Wheat
- Made in France
- Whole Wheat
- No Artificial Colors or Flavors
- Authentic
- Harmony Collection
- Rich in Nutrients
- Source of Fiber

## Related supplier alternatives

- [1883 Maison Routin](https://www.talio.ai/food-beverage/brand/1883-maison-routin)
- [48 Collagen Cafe](https://www.talio.ai/food-beverage/brand/48-collagen-cafe)
- [A L OLIVIER](https://www.talio.ai/food-beverage/brand/a-l-olivier)

## Public stats

- Public category: Retail brand
- Products tracked: 59
- Brand tier: mainstream brand
- Product claims: 38
- Headquarters: France

## FAQ

### What does LU do?

LU is a food and beverage brand based in France, tracked in Talio's food and beverage intelligence platform.

### What products does LU make?

Talio tracks 59 products for LU, including biscuits cent lu 45g, chocolate biscuits la barquette lulu lu and granola lu chocolate chip cookie bar biscuits.

### What claims do LU products carry?

Talio tracks 38 marketing claims across LU products, including French Wheat, Made in France and Whole Wheat.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

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- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
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