food and beverage brandUpdated 28 Mar 2026

Lucky Charms

Retail brand

Products tracked
19
Product claims
15
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Overview

What Lucky Charms covers.

Lucky Charms is a General Mills brand primarily known for its frosted toasted oat cereal featuring colorful, magically shaped marshmallows. The product line has expanded to include variations such as chocolate and s'mores flavors, as well as snack and drink mix formats. The brand targets families and children, emphasizing a fun, "magically delicious" experience through its core cereal offering.

  • Talio tracks 19 products for Lucky Charms.
  • Positioned as a mainstream brand.
  • Tracked products include 4 pack lucky charms cereal treat bars snack bars value pack 16 count 136 oz, 6 pack lucky charms gluten free cereal with marshmallows kids breakfast cereal bag 32 oz and lucky charms breakfast cereal - 105oz gluten-free no high fructose corn syrup whole grain.
  • Ingredients declared most often across its range: sugar, corn syrup and gelatin.
  • Products carry claims including Gluten Free, Source of Calcium and Whole Grain.

Products

6 of 19 products Talio tracks for Lucky Charms.

  • 4 pack lucky charms cereal treat bars snack bars value pack 16 count 136 oz

    oatsugarcorncorn syrupcorn starchsalttrisodium phosphateflavor
  • 6 pack lucky charms gluten free cereal with marshmallows kids breakfast cereal bag 32 oz

    whole grain oatsugarwhole grain corncorn starchcorn syrupdextrosesaltmodified corn starch
  • lucky charms breakfast cereal - 105oz gluten-free no high fructose corn syrup whole grain

    whole grain oatsugarwhole grain corncorn syrupcorn starchsaltgelatintrisodium phosphate
  • lucky charms breakfast cereal treat bars snack bars value pack 16 ct

    cerealmarshmallows
  • lucky charms cereal the super mario galaxy movie strawberry family size 186 oz

    whole grain oatsugarwhole grain corncorn syrupcorn starchmodified corn starchsaltdextrose
  • lucky charms cereal treat bars snack bars 8 count 68 oz

    whole grain oatsugarwhole grain corncorn syrupcorn starchsalttrisodium phosphatenatural and artificial flavor

Most-used ingredients & product claims

Most-used ingredients

Product claims

FAQ

Questions this page answers.

What does Lucky Charms do?

Lucky Charms is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

What products does Lucky Charms make?

Talio tracks 19 products for Lucky Charms, including 4 pack lucky charms cereal treat bars snack bars value pack 16 count 136 oz, 6 pack lucky charms gluten free cereal with marshmallows kids breakfast cereal bag 32 oz and lucky charms breakfast cereal - 105oz gluten-free no high fructose corn syrup whole grain.

What claims do Lucky Charms products carry?

Talio tracks 15 marketing claims across Lucky Charms products, including Gluten Free, Source of Calcium and Whole Grain.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.