food and beverage brandUpdated 28 Mar 2026

Lurpak

Retail brand

Products tracked
3
Product claims
7
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Overview

What Lurpak covers.

Lurpak is a brand specializing in the production and sale of lactic butter, which it has been making since 1901 using high-quality ingredients. The brand positions its butter as a way to elevate everyday cooking and baking, offering a distinctive, creamy, and fresh taste. While originating in Denmark, Lurpak is marketed globally across various regions, targeting home cooks who seek quality in their culinary preparations.

  • Talio tracks 3 products for Lurpak.
  • Positioned as a mainstream brand.
  • Tracked products include lurpak lighter spreadable blend of slightly salted butter rapeseed oil 400g, lurpak slightly salted spreadable blend of butter rapeseed oil 400g and lurpak unsalted spreadable blend of butter rapeseed oil 400g.
  • Ingredients declared most often across its range: milk, rapeseed oil and salt.
  • Products carry claims including Spreadable, Dietary Suitable and Kosher.

Products

3 of 3 products Talio tracks for Lurpak.

  • lurpak lighter spreadable blend of slightly salted butter rapeseed oil 400g

  • lurpak slightly salted spreadable blend of butter rapeseed oil 400g

    milkrapeseed oilwatersalt

  • lurpak unsalted spreadable blend of butter rapeseed oil 400g

Distributors

Talio links this brand to the distributors below. Each link is stated for the territory it applies to.

Most-used ingredients & product claims

Most-used ingredients

milkrapeseed oilsaltwater

Product claims

SpreadableDietary SuitableKosherLighter WeightNatural IngredientsPalm Oil FreeSalted

FAQ

Questions this page answers.

What does Lurpak do?

Lurpak is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

What products does Lurpak make?

Talio tracks 3 products for Lurpak, including lurpak lighter spreadable blend of slightly salted butter rapeseed oil 400g, lurpak slightly salted spreadable blend of butter rapeseed oil 400g and lurpak unsalted spreadable blend of butter rapeseed oil 400g.

What claims do Lurpak products carry?

Talio tracks 7 marketing claims across Lurpak products, including Spreadable, Dietary Suitable and Kosher.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.