Reviewed profile

food and beverage brand · public preview

Mad Flora

Retail brand

Public category
Retail brand
Brand tier
challenger brand
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Report a changeLog in for full recordLast reviewed 28 Mar 2026 · public preview data

Overview

What Mad Flora covers.

Mad Flora produces spirit-free, non-alcoholic beverages inspired by bold, botanical flavors, channeling the "wild heart of nature" through bitter roots and vibrant herbs. Founded by Brooklyn-based chef Lauren McGurrin, the brand aims to recreate complex herbal notes missed by those abstaining from alcohol. The product line, exemplified by offerings like 'Ophelia,' is positioned as a sophisticated, flavor-forward alternative for consumers seeking complex drinking experiences without spirits. The brand targets consumers interested in high-quality, chef-driven, non-alcoholic options.

  • Positioned as a challenger brand.

FAQ

Questions this page answers.

What does Mad Flora do?

Mad Flora is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Public preview data only · proprietary metrics remain in authenticated Talio.