food and beverage brandUpdated 29 Apr 2026

Magic Waffles

Retail brand

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Overview

What Magic Waffles covers.

Magic Waffles is a Belgian brand that produces filled waffles based on a traditional family recipe dating back to 1922. The company offers a variety of fruit and gourmet-filled waffles, positioning them as a convenient, ready-to-eat snack made without artificial preservatives, colours, or flavours. The brand operates under the company Betramos, emphasizing quality standards and the use of ethically sourced ingredients like Fairtrade-certified cocoa.

  • Positioned as a mainstream brand.
  • Headquartered in Belgium.

FAQ

Questions this page answers.

What does Magic Waffles do?

Magic Waffles is a food and beverage brand based in Belgium, tracked in Talio's food and beverage intelligence platform.

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No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.