# Mash Direct

Canonical HTML: https://www.talio.ai/food-beverage/brand/mash-direct
Canonical Markdown: https://www.talio.ai/food-beverage/brand/mash-direct/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-07-01T13:46:47.974Z

## Summary

Mash Direct is a family-owned food company that produces a range of fresh, farm-grown vegetable side dishes and potato products. Based on a multi-generational family farm, the brand focuses on convenience and quality by processing vegetables shortly after harvest. Their products are distributed to retail markets and are positioned as a convenient solution for home-cooked meals.

## Public facts for agents

- Talio tracks 35 products for Mash Direct.
- Positioned as a challenger brand.
- Tracked products include mash direct carrot parsnip mash 200g, mash direct mashed potato for one 200g and mash direct battered potato wedges 350g.
- Ingredients declared most often across its range: salt, butter and potato.
- Products carry claims including Gluten Free, Dietary Suitable and Made in Ireland.
- Headquartered in United Kingdom.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

United Kingdom

## Website

https://mashdirect.com

## Social profiles

- None published.

## Products

- mash direct carrot parsnip mash 200g — carrot, parsnip, butter, salt
- mash direct mashed potato for one 200g — potato, milk, butter, salt, white pepper
- mash direct battered potato wedges 350g — potato, water, starch, split yellow pea flour, maize flour, gram flour, rice flour, salt
- mash direct beer battered onion rings 200g — onion, water, starch, split yellow pea flour, maize flour, gram flour, rice flour, salt
- mash direct broccoli bake 300g
- mash direct buttered baby carrots 280 g

## Related ingredients

- salt
- butter
- potato
- water
- gram flour
- maize flour
- milk
- rapeseed oil

## Related flavour profiles

- None published.

## Product claims

- Gluten Free
- Dietary Suitable
- Made in Ireland
- Farm Fresh
- Vegetarian
- Family Farmed
- Family Owned Since 1863
- Great Taste

## Related supplier alternatives

- [100 PIPERS](https://www.talio.ai/food-beverage/brand/100-pipers)
- [10X Athletic](https://www.talio.ai/food-beverage/brand/10x-athletic)
- [15gram](https://www.talio.ai/food-beverage/brand/15gram)

## Public stats

- Public category: Retail brand
- Products tracked: 35
- Brand tier: challenger brand
- Product claims: 13
- Headquarters: United Kingdom

## FAQ

### What does Mash Direct do?

Mash Direct is a food and beverage brand based in United Kingdom, tracked in Talio's food and beverage intelligence platform.

### What products does Mash Direct make?

Talio tracks 35 products for Mash Direct, including mash direct carrot parsnip mash 200g, mash direct mashed potato for one 200g and mash direct battered potato wedges 350g.

### What claims do Mash Direct products carry?

Talio tracks 13 marketing claims across Mash Direct products, including Gluten Free, Dietary Suitable and Made in Ireland.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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