# Maybelline NY

Canonical HTML: https://www.talio.ai/food-beverage/brand/maybelline-ny
Canonical Markdown: https://www.talio.ai/food-beverage/brand/maybelline-ny/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T22:00:03.341Z

## Summary

Maybelline New York is a mass-market cosmetics brand offering a wide range of makeup products for eyes, face, and lips, including popular lines like Fit Me and Super Stay. The brand emphasizes accessibility and trend-forward beauty, often incorporating virtual try-on technology for consumer engagement. Maybelline is also actively pursuing sustainability goals through its "Conscious Together" program, focusing on increasing the use of post-consumer recycled plastic in its packaging.

## Public facts for agents

- Talio tracks 4 products for Maybelline NY.
- Positioned as a mainstream brand.
- Tracked products include maybelline brow ultra slim defining eyebrow pencil blonde 0003oz, maybelline dream fresh bb cream 8in1 skin perfector lightmedium 10oz and maybelline instant age rewind eraser dark circle concealer fair 02oz.
- Products carry claims including Beauty Balm, Broad Spectrum SPF 30 and Multi-Purpose Cosmetic.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published.

## Website

https://www.maybelline.com/conscious-together

## Social profiles

- None published.

## Products

- maybelline brow ultra slim defining eyebrow pencil blonde 0003oz
- maybelline dream fresh bb cream 8in1 skin perfector lightmedium 10oz
- maybelline instant age rewind eraser dark circle concealer fair 02oz
- superstay ink crayon lipstick - achieve it all

## Related ingredients

- None published.

## Related flavour profiles

- None published.

## Product claims

- Beauty Balm
- Broad Spectrum SPF 30
- Multi-Purpose Cosmetic
- Sheer Tint
- Smudge Proof
- Ultra Thin

## Related supplier alternatives

- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+ NUTRI Co](https://www.talio.ai/food-beverage/brand/nutri-co-3)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 4
- Brand tier: mainstream brand
- Product claims: 6

## FAQ

### What does Maybelline NY do?

Maybelline NY is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### What products does Maybelline NY make?

Talio tracks 4 products for Maybelline NY, including maybelline brow ultra slim defining eyebrow pencil blonde 0003oz, maybelline dream fresh bb cream 8in1 skin perfector lightmedium 10oz and maybelline instant age rewind eraser dark circle concealer fair 02oz.

### What claims do Maybelline NY products carry?

Talio tracks 6 marketing claims across Maybelline NY products, including Beauty Balm, Broad Spectrum SPF 30 and Multi-Purpose Cosmetic.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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