Reviewed profile

food and beverage brand · public preview

McDaid's

Retail brand

Public category
Retail brand
Brand tier
challenger brand
Headquarters
Ireland
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Report a changeLog in for full recordLast reviewed 25 May 2026 · public preview data

Overview

What McDaid's covers.

McDaid's & Sons is a fourth-generation family-owned soft drinks company based in Ramelton, County Donegal, Ireland. The brand is best known for its signature carbonated beverage, Football Special, and has expanded its offerings to include branded merchandise and collaborations with craft breweries. The company distributes its products primarily within Ireland and the United Kingdom.

  • Positioned as a challenger brand.
  • Headquartered in Ireland.

FAQ

Questions this page answers.

What does McDaid's do?

McDaid's is a food and beverage brand based in Ireland, tracked in Talio's food and beverage intelligence platform.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Public preview data only · proprietary metrics remain in authenticated Talio.