# Mixue

Canonical HTML: https://www.talio.ai/food-beverage/brand/mixue
Canonical Markdown: https://www.talio.ai/food-beverage/brand/mixue/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-08-22T05:43:25.148Z

## Summary

Mixue is a prominent Chinese fast-food and beverage chain specializing in affordable soft-serve ice cream, fruit teas, and milk tea. Founded in Henan, China, the brand operates thousands of franchised locations globally, targeting budget-conscious consumers with a high-volume, low-cost retail model. It is recognized as one of the largest beverage chains in the world by store count.

## Public facts for agents

- Talio tracks 1 product for Mixue.
- Positioned as a mainstream brand.
- Tracked products include mixue chocolate flavored puffed donut rings - 20g non-fried 0 trans fat crispy sweet snack.
- Products carry claims including Non-Fried, Reduced Sugar and Trans Fat Free.
- Headquartered in China.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

China

## Website

Not published.

## Social profiles

- None published.

## Products

- mixue chocolate flavored puffed donut rings - 20g non-fried 0 trans fat crispy sweet snack

## Related ingredients

- None published.

## Related flavour profiles

- None published.

## Product claims

- Non-Fried
- Reduced Sugar
- Trans Fat Free
- Zero Trans Fats

## Related supplier alternatives

- [4D](https://www.talio.ai/food-beverage/brand/4d)
- [ABOK](https://www.talio.ai/food-beverage/brand/abok)
- [ACROYALI HOLDINGS QINGDAO CO.,LTD](https://www.talio.ai/food-beverage/brand/acroyali-holdings-qingdao-co-ltd)

## Public stats

- Public category: Retail brand
- Products tracked: 1
- Brand tier: mainstream brand
- Product claims: 4
- Headquarters: China

## FAQ

### What does Mixue do?

Mixue is a food and beverage brand based in China, tracked in Talio's food and beverage intelligence platform.

### What products does Mixue make?

Talio tracks 1 product for Mixue, including mixue chocolate flavored puffed donut rings - 20g non-fried 0 trans fat crispy sweet snack.

### What claims do Mixue products carry?

Talio tracks 4 marketing claims across Mixue products, including Non-Fried, Reduced Sugar and Trans Fat Free.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.